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Fact 3:
An existing customer is twice as likely to make a second purchase.

If a customer is happy with the experience of dealing with you and they get what they wanted from your product or services, they’re likely to come back for more – but they’ll need encouragement.

Do you record their names and addresses? Do you write to them within a week of their first purchase to say “welcome and thank you”? If not, you’re making life hard for yourself.


Fact 1 Fact 2 Fact 3 Fact 4 Fact 5

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